Will your ads make money or burn it?
Plan Google and Meta (Facebook & Instagram) ads before you spend. See the leads, sales and return a budget could bring, or the budget you’d need to hit your sales goal.
Your numbers
Pick your business type to load starting assumptions, then change them to your real numbers.
Google Ads
Meta ads
An estimate based on the numbers you entered. It shows what’s possible, not a guarantee.
3 levers that decide if ads pay
Budget is only one part. These usually matter more.
Channel breakdown, budget scenarios and a launch plan
Get your ad plan by email
Enter your details and we’ll email you the Google vs Meta breakdown, three budget scenarios and a step-by-step launch plan with a tracking checklist.
Spend smarter on Google and Meta.
CGAlive plans and runs ad campaigns with landing pages built to convert. Book a free 15-minute ads review and we’ll check your numbers with you.
All figures are estimates calculated from the numbers you enter. The starting values are example assumptions, not benchmarks for your industry or city. Real costs per click and conversion rates vary with competition, targeting, creative and landing pages, and usually settle after a few weeks of testing.
About the Ad Budget & ROI Calculator
How does the ad ROI calculator work?
Choose "I have a budget" to see the leads, customers, revenue, ROAS and ROI your monthly budget could bring, or "I have a sales goal" to see the budget you would need to reach it.
What is ROAS?
Return on ad spend (ROAS) is the revenue your ads bring divided by what you spend on them. A ROAS of 4 means ₹4 of revenue for every ₹1 spent.
Does it work for Google Ads and Meta ads?
Yes. It covers Google Search ads and Meta (Facebook and Instagram) ads, with typical cost and conversion assumptions you can adjust.
Is the calculator free?
Yes, it is free with instant results. You can also get a launch plan by email.
Explore all 20+ free tools or book a free 15-minute review with the CGAlive team.