What is one customer really worth to you?
A customer isn’t worth one sale. They’re worth every sale over the years they stay with you. See the real lifetime value of a customer, and which small change would grow it the most.
Your numbers
Pick your business type to load starting assumptions, then change them to your real numbers.
Profit from one customer, year by year (running total)
An estimate based on the numbers you entered. It shows what’s possible, not a guarantee.
3 ways to make every customer worth more
Winning a new customer usually costs more than keeping one. These levers grow revenue from customers you already have.
What-if levers, customer base value and a retention plan
Get your customer value plan by email
Enter your details and we’ll email you what each lever is worth per customer and across your customer base, plus a retention plan for your type of business.
Grow revenue from the customers you already have.
CGAlive builds websites, WhatsApp and email journeys, and loyalty campaigns that bring customers back. Book a free 15-minute review and we’ll find your quickest retention wins.
All figures are estimates calculated from the numbers you enter. The starting values are example assumptions, not benchmarks for your industry. Lifetime value here is a simple average and doesn’t discount future sales. Real customers vary, so use it as a guide for decisions, not a forecast.
About the Customer Lifetime Value Calculator
What is customer lifetime value (CLV)?
Customer lifetime value is the total profit or revenue a customer brings over the whole time they buy from you, not just their first purchase.
How is CLV calculated?
A simple formula is average purchase value × purchases per year × years a customer stays, adjusted for your margin. The calculator does this for you and shows the effect of small improvements.
Why does CLV matter for marketing?
It tells you how much you can afford to spend to win a customer. If a customer is worth ₹50,000 over time, spending ₹5,000 to acquire one can be a good investment.
Is the calculator free?
Yes. Results are instant and free, and you can get a retention plan by email.
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