Free tool · Marketing budget planner
Where should your marketing budget go?
Spreading a small budget across every channel means none of them gets enough to work. Tell us your business, goal and monthly budget, and get a channel-by-channel split in rupees — with what to fix first and what to track.
- Split in ₹ and %
- Core, growth & test
- Free, no sign-up to start
How should you split a marketing budget?
Goal first, proven channels next, a little for testing
There’s no perfect split — but there is a sensible starting point. Put most of your money where your customers already look, keep enough in each channel for it to produce real data, and set a little aside to discover what could work even better.
01
Start with the goal
Leads, sales, awareness or walk-ins each need a different mix. Decide the one goal for the next 90 days before choosing channels.
02
Fund what works
Roughly 70% to core channels, 20% to growth channels and 10% to tests — and never spread so thin that a channel can’t learn.
03
Test, measure, move
Track every rupee. Each month, move budget from the weakest channel to the strongest and try one new idea.
Want it managed for you?
Every rupee tracked, every month improved.
CGAlive plans and runs Google, Meta and LinkedIn campaigns, SEO and content for growing businesses — with tracking from day one and a clear monthly report. Book a free strategy call to review your plan.
FAQ
About the Marketing Budget Planner
How much should I spend on marketing?
A common rule of thumb is around 5–10% of revenue for established businesses, and more during launches or growth pushes. It depends on your margins, goals and competition — the planner compares your budget with that range if you add your revenue.
How does the Marketing Budget Planner split my budget?
It starts from typical channel mixes for your type of business, adjusts for your goal, reach and what you already have, keeps 10% for testing, and drops any channel that wouldn’t get enough budget to produce useful data.
Why does it leave some channels out?
Every channel needs a minimum spend to learn what works. Spreading a small budget across too many channels usually means none of them performs, so the planner focuses your money and suggests channels to add later.
Does the plan include CGAlive’s fees?
No. The planner only splits the budget you enter between channels. It doesn’t include any agency or management fees.
Is the planner free?
Yes. Your split appears instantly; the channel playbook with first actions, KPIs and a 90-day plan is emailed to you when you unlock it.
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