Orion Movers: mobile pages from 14 seconds to under 3, and 390+ leads
The mobile site took over 14 seconds to load and the quote form was three clicks deep. We rebuilt it mobile-first, with a quote widget on every service page.
Quick summary
The Story in 20 Seconds
01
The problem
Orion Movers' mobile site took over 14 seconds to load, the quote form was buried three clicks deep, and the site generated zero organic leads.
02
What we did
Rebuilt the site mobile-first, added a quote-request widget to every service page, cut quote-form access from three clicks to one, and launched a targeted blog.
03
The result
Mobile pages now load in under 3 seconds, bounce rate dropped from 86% to 27%, and the site has generated 390+ organic leads.
Mobile load time
14s+ →
<3s
Organic leads
0 →
390+
Bounce rate
86% →
27%
The challenge
A Site So Slow, It Was Losing Customers Before They Even Saw It
Orion Movers' mobile site took over 14 seconds to load, and mobile is where most moving quotes start. Fewer than 10 people a day made it to the site, and those who did found the quote form buried three clicks deep. The result: a working business with a website that generated zero organic leads.
14s+ Mobile load time
<10/day Site visitors
0 Organic leads generated
Before & After
Same Business, Completely Different First Impression
PAIN POINT: 14S LOAD TIME, CONFUSING NAV
FUNCTIONAL CHANGE: MODERN WEBSITE, INSTANT LOAD
GALLERY
Closer Look at Every Screen We Rebuilt
What We Did
Four Moves, One Clear Goal: Get People To A Quote Form Faster
Rebuilt Mobile - First
Every template, image, & script re-engineered around phone speed first - cutting load time 14s+ to under 3s.
Added lead widgets sitewide
A dedicated quote-request widget on every service page, not just the homepage - so no page is a dead end.
Launched a targeted blog
Content built around the exact terms movers actually search - ranking improving month over month.
Flattened the navigation
Quote form access cut from three clicks to one, across every entry point on the site.
THE RESULT
The Number That Made The Redesign Worth It
Three headline stats, plus the supporting metrics that show the win wasn’t a one-off.
< 3 seconds
390+
~3.8K+
Bounce rate
Before: 86%↑
After: 27%↓
Clicks to quote form
Before: 3↓
After: 1↑
KEYWORD RANKING
Before: #48↓
After: #7↑
avg. time to quote
Before: 1hr↓
After: 15mins↑
The Timeline
From Audit to Launch, Step by Step
Week 0
Site audit
Week [4]
Rebuild launched
Week [6]
Blog Live
Ongoing
Ranking climbing
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