Elmot PowerGen: from static brochure to tools that drive 72%+ of leads
Buyers couldn't tell which generator they needed, and every lead was typed into the CRM by hand. We built a load calculator and cost-of-ownership tool wired straight into the CRM.
Quick summary
The Story in 20 Seconds
01
The problem
Elmot PowerGen's site listed generator specs from 10 kVA to 200 kVA but gave buyers no way to choose the right model, and every lead was keyed into the CRM by hand.
02
What we did
Built a load calculator and a cost-of-ownership tool, connected every lead widget to their CRM, rebuilt navigation by use case, and optimised pages for generator search terms.
03
The result
Interactive tools now drive 72%+ of all leads, every lead syncs to the CRM automatically, and quote-to-close more than doubled from 4% to 9%.
Leads from tools
0% →
72%+
CRM sync
Manual →
100%
Quote-to-close
4% →
9%
The challenge
A Catalog Website With No Way to help buyers decide
Elmot PowerGen's old site listed generator specs from 10 kVA to 200 kVA but offered no guidance on choosing the right model. Enquiries relied on calls or generic forms, while leads sat in inboxes and were manually entered into the CRM.
0 Interactive sizing and cost tools
0% Leads synced automatically to CRM
12 hrs Average time to first response
Before & After
From Spec Sheet to Sizing Tool
PAIN POINT: SPEC SHEETS ONLY
FUNCTIONAL CHANGE: LOAD CALCULATOR ABOVE THE FOLD
NEW TOOL
The Load Calculator: From Random Enquiry To Qualified Lead
Instead of asking visitors to "get in touch", the site now asks a few quick questions and does the sizing maths for them, so the lead that reaches sales already knows what they need.
List Your Appliances
AC, motors, Pumps, Lighting load
Auto-Calculate Load
Tool totals connected kVA Instantly
Get a Match
Recommended DG set + Model Shown
Request a Quote
One tap - Lead lands in the CRM
SAMPLE RECOMMENDATION
Elmot Silent 62.5kVA dG Set
REQUEST THIS QUOTE
GALLERY
Closer Look at Every Screen We Rebuilt
GAME CHANGER
The Cost-of-ownership Section That Changes The Conversation
Elmot’s generators aren’t always the cheapest sticker price on the page - so the new site does the 3-year math for the buyer, showing why the “expensive” option is actually the cheaper one.
BUDGET GENERATOR
Small upfront Cost
Fuel Efficiency
Lower
Maintenance (3 yrs)
₹Nill
Downtime risk
Higher
3-yr Total
₹Nil
ELMOT SILENT DG SET
Medium upfront Cost
Fuel Efficiency Savings
Higher
Savings (3 yrs)
₹9 Lakhs
Downtime risk
Lower
3-yr Total
₹10 Lakhs+
Estimated 3-year savings with Elmot
What We Did
Five Moves That Turned Browsers Into Qualified, CRM-ready Leads
Built the Load Calculator
A 3-step tool that “which generator do i need?” into an instant, specific recommendation.
Launched the Cost-of-Ownership tool
A side-by-side 5-year cost comparison that reframes price objections before sales even gets the call.
Connected every lead widget to their CRM
Calculator completions, quote requests & contact forms now sync straight into the CRM in real time - zero manual entry.
Rebuilt navigation by use case
Villas, commercial sites, & industrial buyers each get a path suited to how they actually shop.
Optimized for generator search terms
Content and product pages restructured around the exact kVA And use-case searches buyers run.
THE RESULT
The Number That Made The Rebuild Worth It
Three headline stats, plus the supporting metrics that show it wasn’t a one-off spike.
72%+
100%
110+ day
Leads via calculator
Before: 0%↓
After: 42%↑
Leads via - Other Tools
Before: 0%↓
After: 30%↑
quote-to-close
Before: 4%↓
After: 9%↑
mobile bounce
Before: 83%↑
After: 21%↓
The Timeline
From Audit to a CRM - Connected site
Week 0
Site & Funnel Audit
Week 5
Rebuild + Load Launched
Week 6
Cost-of-Ownership + CRM sync live
Ongoing
Lead Volume Climbing
Website health check
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Five quick questions we ask of every website, including yours. Answer honestly and we’ll point you to the fix.
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