S-Square Systems: service landing pages that lifted organic share to 32.6%
Cloud, managed services and analytics buyers all landed on one generic homepage. We gave each service line its own landing page and moved hosting to AWS with a global CDN.
Quick summary
The Story in 20 Seconds
01
The problem
S-Square Systems' cloud, managed services and analytics buyers all landed on one generic homepage, with no service-specific SEO and 8-second load times outside the US.
02
What we did
Built a landing page for each service line, restructured content around search intent, moved hosting to AWS with a global CDN, and tracked every lead back to its source.
03
The result
Organic traffic share rose from 7% to 32.6%, the SEO score climbed from 55 to 85, and pages outside the US now load in 2.2 seconds.
Organic traffic share
7% →
32.6%
SEO score
55/100 →
85/100
Load time outside the US
8s →
2.2s
The challenge
One Generic Site Trying To Speak To Every Service Line At Once
S-Square Systems' cloud, managed services, and data analytics had different buyer intents, but the old site sent everyone to the same homepage and contact form. It lacked service-specific SEO, global speed optimisation, and campaign-focused landing pages.
1 Homepage Trying to sell cloud, managed IT and analytics all at once
8s Load time for visitors outside the US
One Message Fits nobody — same pitch for every buyer, every campaign
Before & After
From One-size-fits-all To A Purpose-Built Page For Every Service
PAIN POINT: ONE PAGE FOR EVERY SERIVCE
FUNCTIONAL CHANGE: SERVICE-SPECIFIC LANDING PAGES
New system
One Homepage Became A Network Of Purpose-Built Pages
Instead of every visitor landing on the same generic homepage, each service now has its own page - written for its own buyer, optimized for its own search terms, and ready to receive its own campaign traffic.
Service- specific
Every offering gets its own page and message
SEO - Mapped
Each page built around real buyer search terms
Campaign-Ready
Any email send can point to a page built for it
GALLERY
A Closer Look at the Pages We Built
Campaign - ready
Every Email Campaign Now Has A Landing Page Built For It
Campaign traffic used to land on the same generic homepage as everyone else. Now each email drives to a page built for that specific offer- tracked end to end.
Campaign Sent
Segmented list, UTM-tagged links
Dedicated Landing Page
Matches the email, not the homepage
Tracked Conversion
Form fills attributed back to the campaign
INFRASTRUCTURE
Built To Be Fast Everywhere, Not Just In One Region
An IT services company’s own site is a credibility test. So the rebuild runs on AWS with a global CDN in front of it - pages load fast whether the visitor is in the US, Europe or India.
Global CDN
Pages served from locations close to each visitor
2.2s
Load time outside the US, down from 8s
70ms
Server response time, down from 800ms
Auto-scaling
Handles campaign traffic spikes without slowing down
What We Did
Five Moves That Turned One Site Into a Full Acquisition System
Built a landing page per service line
Cloud, managed services, and analytics each got their own page, message, and keyword targeting.
Restructured content around SEO intent
Every page rebuilt around the exact terms enterprise buyers search for those services.
Moved hosting to AWS with a global CDN
Pages now load fast for visitors anywhere, with auto-scaling for traffic spikes and edge caching worldwide.
Instrumented tracking end to end
Every form fill is attributable back to its source page, keyword, or campaign.
THE RESULT
The Number That Made The Rebuild Worth It
Three headline stats, plus the supporting metrics that show it wasn’t a one-off spike.
32.6%
85/100
70ms
KEYWORDS RANKING
Before: 0↓
After: 12↑
Load time outside the US
Before: 8s↓
After: 2.2s↑
Server uptime
Before: 90.2%↓
After: 98.6%↑
bounce rate
Before: 78%↓
After: 34%↑
The Timeline
From Audit To A Full Multi-page SEO System
Week 0
SEO & Site Audit
Week 6
Landing Pages Built
Week 8
AWS + CDN Migration Live
Ongoing
Rankings & Campaign Traffic Climbing
Website health check
Is Your Website Pulling Its Weight?
Five quick questions we ask of every website, including yours. Answer honestly and we’ll point you to the fix.
Let’s build your next website
Ready for a website that actually wins you customers?
Select your starting point below to customise your project, or skip the form and talk directly to our lead web designer.
Starting from scratch
Launch a New Website
For new businesses, startups and products that need a fast, conversion-ready site built to be found on Google and AI search from day one.
Most popular
Redesign My Website
Turn an outdated or underperforming site into one that loads fast, ranks well and turns more visitors into enquiries.
Complete package
Website + SEO & AEO Growth
Design and build plus ongoing visibility: technical SEO, AI answer-engine optimisation, local Maps search and content that ranks.
Prefer a quick chat instead? Book a free 15-minute website audit →
- Fast response: Reply within 24 hours
- Proven track record: 400+ projects completed
- 100% Private: No spam or shared details
