StrideFuture: a site people notice, and an SEO score from 46 to 94
The old site looked like every other IT consultancy's template, with every service crammed onto one page. We designed a distinct identity and a landing page for each service.
Quick summary
The Story in 20 Seconds
01
The problem
StrideFuture's site looked like every other IT consultancy's template, every service shared one crowded page, and there was no SEO structure behind it.
02
What we did
Designed a distinct visual identity, built a landing page for every service, mapped content to real search terms, and shipped technical SEO from day one.
03
The result
The SEO health score jumped from 46 to 94, organic search traffic grew from 6% to 52%, and form completions rose from 18% to 64%.
SEO health score
46/100 →
94/100
Organic search traffic
6% →
52%
Form completion
18% →
64%
The challenge
A Site That Looked Like Every Other IT Consultancy’s
StrideFuture’s old site used the same template look as dozens of other IT services firms — stock imagery, generic layouts, nothing that said "this is StrideFuture." Every service shared one crowded page, and there was no SEO structure behind any of it, so the site wasn’t showing up for the searches that actually mattered.
Generic Look
Covering every service the company offers
1 Page Covering every service the company offers
No SEO Structure Nothing built around real search terms
Before & After
From Template Look to a Brand You'd Remember
PAIN POINT: GENERIC TEMPLATE
FUNCTIONAL CHANGE: A DISTINCT VISUAL IDENTITY
New LOOK
A Visual Identity That Actually Stands out
Instead of another blue-and -white template, StrideFuture now has its own color system, type scale, and component style - consistent across every page, memorable on the first visit.
New System
Every Service Now Has a Page Built to Rank
Instead of one crowded page trying to cover everything, each service has its own landing page — written for its own buyer and optimized for its own search terms.
Service-Specific
A dedicated page for every offering, not a shared paragraph
SEO-Mapped
Each page structured around real buyer search terms
Conversion-Ready
Clear next step on every page, not just the homepage
Seo
Built to Be Found, Not Just Look Good
A striking design means nothing if no one finds it. Every page shipped with the technical and on-page SEO fundamentals in place from day one.
Keyword-Mapped Content
Every page targets a specific, real search term
Technical SEO Fundamentals
Clean URLs, sitemap, schema markup, fast indexing
On-Page Optimization
Titles, meta descriptions & headers structured properly
Internal Linking Strategy
Pages connected so authority flows across the site
GALLERY
A Closer Look at the Platform
What We Did
Four Moves That Turned a Template Into a Brand
Designed a distinct visual identity
A real color system, type scale, and component style — consistent everywhere, unlike anything competitors are running.
Built a landing page per service
Cloud, analytics, marketing, and professional services each got their own page and message.
Mapped content to real search terms
Every page structured around the exact terms StrideFuture's buyers actually search.
Shipped technical SEO from day one
Clean URLs, schema, sitemap, and internal linking — not bolted on after launch.
THE RESULT
The Number That Made The Rebrand Worth It
Three headline stats, plus the supporting metrics that show the new site is working.
94/100
52%
56s
keywords ranking
Before: 2↓
After: 6↑
BOUNCE RATE
Before: 78%↑
After: 42%↓
FORM Completion
Before: 18%↓
After: 64%↑
INDEXED By Google
Before: 4↓
After: 20+↑
The Timeline
From Audit to a fully Rebranded, SEO-Ready Site
Week 0
Brand & SEO Audit
Week 3
New Design System Built
Week 4
Landing Pages & SEO Live
Ongoing
Rankings Climbing
Website health check
Is Your Website Pulling Its Weight?
Five quick questions we ask of every website, including yours. Answer honestly and we’ll point you to the fix.
Let’s build your next website
Ready for a website that actually wins you customers?
Select your starting point below to customise your project, or skip the form and talk directly to our lead web designer.
Starting from scratch
Launch a New Website
For new businesses, startups and products that need a fast, conversion-ready site built to be found on Google and AI search from day one.
Most popular
Redesign My Website
Turn an outdated or underperforming site into one that loads fast, ranks well and turns more visitors into enquiries.
Complete package
Website + SEO & AEO Growth
Design and build plus ongoing visibility: technical SEO, AI answer-engine optimisation, local Maps search and content that ranks.
Prefer a quick chat instead? Book a free 15-minute website audit →
- Fast response: Reply within 24 hours
- Proven track record: 400+ projects completed
- 100% Private: No spam or shared details
