Trikona brand Logo Design Case Study

Trikona Pharma, a forward-looking pharmaceutical brand, wanted a logo that visually reflects its name — “Trikona,” meaning triangle — a symbol of stability, balance, and strength. The challenge was to merge this geometric meaning with a sense of natural growth and wellness that defines the healthcare industry.

The logo features a tree sprouting from the letter “I”, with each leaf shaped like a rounded triangle in shades of orange. This symbolizes vitality, healing, and continuous progress. The vibrant palette adds warmth and optimism, while the simple typography ensures clarity and trust.

The result is a distinctive brand mark that connects nature, science, and meaning — representing Trikona Pharma’s vision of balanced innovation in modern healthcare.