Vijaya PH Diagnostic Center brand Logo Design Case Study

Vijaya PH Diagnostic Center, a trusted healthcare brand with over four decades of excellence, recently merged with pH Diagnostic Center, creating the need for a unified and modern identity.

The redesigned logo elegantly combines both legacies, featuring a stylized “V” from Vijaya that doubles as a diamond cut checkmark — symbolizing trus, accuracy, reinforcing healthcare familiarity. Rendered in renewed shades of indigo blue and red, the new mark replaces the old medical cross.

This thoughtful blend maintains the essence of the old logo while presenting a forward-looking visual identity. The result is a refreshed brand symbol that feels both recognizable and progressive, representing continuity, trust, and innovation — values at the heart of Vijaya PH Diagnostic Center.