Free tool · Value proposition builder
Can you say what you do in one line?
If visitors can’t tell in five seconds who you help and why you’re different, they leave. Answer a few prompts and get a clear positioning statement, three homepage headlines and a clarity score — written in plain words, not buzzwords.
- Positioning statement
- 3 headline options
- Free, no sign-up to start
What makes a strong value proposition?
Clear, specific and different — in that order
A value proposition is the promise at the top of your homepage: who you help, the result they get and why you rather than the alternatives. The strongest ones read like something a customer would say, not a slogan.
01
Clear
Plain words a customer would use. If it needs explaining, it isn’t clear yet — cut the jargon and buzzwords.
02
Specific
Name the audience and the outcome. “First-home buyers” and “handover in 45 days” beat “customers” and “great service”.
03
Different
Say what you do that others can’t honestly claim — and back it with proof like reviews, years or results.
Want it said everywhere?
From one clear line to a brand that sells.
CGAlive turns positioning into websites, brand identities and campaigns that say the same clear thing everywhere your customers look. Book a free messaging review and we’ll sharpen it together.
FAQ
About the Value Proposition Builder
What is a value proposition?
A short statement of who you help, the result they get, and why they should choose you over the alternatives. It usually becomes the headline and subheadline at the top of your homepage.
What’s the difference between a value proposition and a tagline?
A tagline is a short, memorable phrase for your brand. A value proposition explains the concrete benefit and difference — it has to be clear first and catchy second.
How does the Value Proposition Builder work?
You answer seven prompts — who you are, who you help, their frustration, the result, your difference, the alternative and your tone. The builder writes a positioning statement and three headline options, and scores the clarity of your message.
What makes a good clarity score?
80 or more means your message is specific, concrete, free of buzzwords, differentiated and backed by proof. The tool tells you exactly which of the five checks to improve.
Is the builder free?
Yes. Your positioning statement, headlines and clarity score appear instantly. The full homepage hero kit is emailed to you when you unlock it.
Explore all 20+ free tools or book a free 15-minute review with the CGAlive team.