Is your social media bringing customers or just likes?
Answer 12 quick questions about your profile, content, engagement and results, and work out your real engagement rate. Get a score out of 100 and your top fixes, tailored to your main platform.
What’s your real engagement rate?
Here’s how your social media is doing.
Score by area
Your top priority fixes
Ranked by how much each one affects reach, trust and enquiries from social.
Every fix, with how-to steps
Get your social media plan by email
Enter your details and we'll email you every gap with step-by-step fixes for your platform, effort and impact ratings, plus a 30-day content and growth plan.
Turn followers into customers.
Get a free 15-minute social media review from the CGAlive team. We’ll look at your profile, content and results, and show you what to change first.
This score is a self-assessment based on your answers, not an automated scan of your accounts. Engagement benchmarks are a rough guide: they vary widely by platform, industry and account size.
About the Social Media Audit
Which platforms does the social media audit cover?
Instagram, Facebook, LinkedIn and YouTube. Choose your main platform and the questions, tips and fixes are tailored to it.
How is engagement rate calculated?
Engagement rate is average interactions per post (likes, comments, shares and saves) divided by followers. For YouTube, the tool divides by average views instead, which is fairer for video.
What is a good engagement rate?
As a rough guide, 1–3% by followers is average and 3–6% is good, but it varies a lot by platform, industry and account size. Track your own trend over time.
Is the audit free?
Yes. You get your score and top fixes instantly, and a full social media plan with a 30-day calendar by email.
Explore all 20+ free tools or book a free 15-minute review with the CGAlive team.