24by7 Courier logo design case study · Logistics
Day and Night.
Always Moving.
A courier brand that never clocks off
How we gave 24by7 Courier, a young logistics brand delivering around the clock, an identity that says speed, reliability and trust on every truck, uniform and screen.
Day + night circle · Clear space = x
#0D2B6B
Client
24by7 Courier
Industry
Logistics · Courier
Deliverables
Logo · Colour · Type · Brand applications
Project
New brand identity
The brief
Promise nonstop delivery before a parcel is picked up.
24by7 Courier is a young, dynamic logistics brand built around one promise: service around the clock. The logo had to communicate speed, reliability and trust immediately, and work just as well on delivery trucks and uniforms as on apps and tracking pages.
The Challenge
- Courier brands lean on the same trucks, arrows and wings
- Had to read from across the street on a moving vehicle
- A young brand competing with well-known logistics names
What Success Looked Like
- Says “nonstop service” without extra words
- Bold and legible from a distance
- Works on trucks, uniforms, labels and apps
- Looks professional, not cheap and fast
Why it matters
A Courier Logo Works Harder Than Most.
A logistics logo travels. It rides on vans, sits on parcels, shows on uniforms and appears on tracking screens and shipping labels, often printed fast and small. It has to stay legible in motion, in one colour and at a glance, and still feel trustworthy when a customer hands over something valuable.
01sec
First Impression
All the time a customer gives a passing van to remember the name.
16px
Still Readable
From the side of a truck down to a browser tab.
01colour
Still Yours
On labels, stamps and one-colour print.
10+yrs
Still Relevant
Designed to grow with the brand, not chase trends.
From brief to brand
One Promise. Two Blues. One Mark.
Discover
We worked with the founders to pin down the promise behind the name: delivery that never stops. Four words guided every idea: fast, reliable, trusted and nonstop.
Research
We reviewed courier and logistics brands. Most used trucks, arrows, wings and globes, which made them easy to confuse.
Sketch
Explorations around circles, clocks, routes, motion and the numbers 24 and 7, searching for the simplest way to say “always on”.
Explore
Directions tested on vans, uniforms, labels and app icons. A clean circular emblem with bold type proved clearest, with no extra symbols needed.
Refine
We split the circle into two shades of blue for day and night service, and tuned the type to feel confident, precise and professional.
Deliver
Master logo, emblem and wordmark versions, colour and type system, and files ready for vehicles, uniforms, labels, web and app.
Behind the scenes
The Ones That Didn’t Make It
Good ideas get cut too. Here’s what we set aside, and why.
The Delivery Truck
Literal, but nearly every courier uses one.
The Clock Face
On-message for 24/7, but it read as a watch brand.
The Speed Arrow
Fast, but generic and hard to own.
Every detail has a job
Every Detail Carries Meaning
1
The Circle
A continuous loop for movement and continuity: service that never stops.
2
Two Blues
Two shades of blue for day and night, so the 24/7 promise is built into the colours.
3
Bold Typography
Strong, stylised letters that stay legible on a moving van or a small label.
4
No Extra Symbol
A clean, symbol-free design that keeps the name front and centre, precise and professional.
Construction & rules
Built on Rules, Not Guesswork.
Clear rules keep the identity consistent across vehicles, uniforms, labels, the app and every new branch.
Construction Grid
The emblem is built on concentric circles and a centred axis, so it stays balanced on any surface.
xxxxClear Space
Keep a margin of x (the height of the “2”) on every side. Nothing enters this zone.
48px32px24px minMinimum Size
24px on screen and 15mm in print. Below that, use the symbol on its own.
Stress tests
Tested in the Real World Before Launch.
A logo that only works on a big white screen isn’t finished. We put 24by7 Courier through the places it actually lives before the client ever did.
24by7 Courier · Track parcel16px Favicon
The two-blue circle still reads in a crowded row of browser tabs.
App & Social Icon
The emblem stands out on a phone screen, a tracking app or as a profile picture.
One Colour
Works on labels, stamps and single-colour print.
Reversed
Holds up on dark vans and uniforms.
On Photography
Stays readable on busy, real-world images.
Hover to sharpenSquint Test
Still recognisable when blurred, the classic memorability check.
Brand identity system
One Identity. Every Place it Shows up
Night Blue
#0D2B6B
Day Blue
#1E90FF
Ink
#041A37
Signal Grey
#C7CED9
Paper
#F4F6FA
Primary Typeface
A bold, stylised typeface built for distance: clear on a moving van, confident on a label.
The result
What the New Identity Delivers
24/7
Service promise built into the mark itself.
2
Shades that stand for day and night service.
1
Identity that works on trucks, uniforms, labels and apps.
Logo health check
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